Press Release

EDU-SCIENCE SELECTS ELENCO ELECTRONICS, INC. FOR EXCLUSIVE DIRECT IMPORT DISTRIBUTION OF SCIENCE-THEMED EDUCATIONAL TOYS

HONG KONG – October 26, 2012  – Edu-Science (H.K.) Ltd., a global innovator specializing in science and nature toys, has named Elenco® Electronics Inc. as the exclusive direct import distributor of its educational toys marketed under Science Tech®, Discovery Planet®, Tree of Knowledge®, Spy Tech® and Edu-Toys® brands. 

“This is a natural fit for both companies and one in which we see growth and opportunity,” said Franki Tsang, V.P., Research & Development at Edu-Science.  We are eager to employ their proven success record and put it behind our brands.”

Elenco has a long relationship with Edu-Science, having been the exclusive domestic distributor since 2005.  “We are thrilled to expand our role to include direct import, as well,” said James Cecchin, Executive Vice-President of Elenco.  “We truly admire the dedication of Edu-Science in developing unique science-related kits and toys that make learning fun. Their continued effort to provide new items is an asset we value, and we are looking forward to working closely with them.”

Edu-Science is known for its Da Vinci DIY kits licensed by Leonardo3 and Jr. Scientist Experiment Kits by Gakken-Japan.  Also Included in the Edu-Science line are the ever-popular Rock Tumblers, as well as Metal Detectors, Dinosaur’s Skeleton models, telescopes, microscopes and science kits for the human body and geology.

About Edu-Science (H.K.) Ltd.

EDU-SCIENCE (H.K.) LIMITED is a leading developer and manufacturer of educational toys.  The company specializes in optical science, aviation science, science kits, educational toys and Electronics. Tree of Knowledge (H.K.) Limited is a subsidiary of EDU-SCIENCE (H.K.) LIMITED.  EDU-SCIENCE develops and markets National Geographic® branded products in Asia under license and Scientific American™ branded products globally under license.

About Elenco Electronics, Inc.

Elenco® is best known for its Snap Circuit® series of electronic toys.  These toys include the recently released Snap Rover®, the Snap Circuit®, Jr. Snap Circuit®, Standard Snap Circuit®, Pro and the Snap Circuit® Extreme.  Snap Circuit®was given the 2007 Gold Award by the National Parenting Publications Awards (NAPPA), has been chosen by Better Homes and Gardens as one of the best toys in 2006 and was awarded “Dr. Toy’s 100 Best Children Products” and “Dr. Toy’s 10 Best Educational Products.  Elenco Electronics is located in Wheeling, IL, and is a supplier of Innovative Toys and Electronic Devices internationally.

For more information, contact Elenco Electronics, Inc.  150 W. Carpenter Avenue, Wheeling, IL 60090

Phone: (800) 533-2441 Fax: (847) 520-0085 Website: http://www.elenco.com Email: Elenco@elenco.com