Press Release

Snap Circuits Sound - 2013 Astra Award

FOR IMMEDIATE RELEASE

Contact: Elenco
Walter Larsen
847-541-3800
toy@elenco.com

ELENCO EARNS SPOT ON
BEST TOYS LIST THAT HIGHLIGHTS
QUALITY TOYS OF LASTING VALUE
AMERICAN SPECIALTY TOY RETAILING ASSOCIATION (ASTRA)

MEMBERS NAME Snap Circuits Sound (SCS-185) TO THE 2013 “BEST TOYS FOR KIDS AWARD” LIST Wheeling, IL (July 2, 2013)– Snap Circuits SOUND manufactured by ELENCO, has been honored with a 2013 Best Toys for Kids award by the American Specialty Toy Retailing Association (ASTRA), ELENCO announced today.The Best Toys for Kids Award list features toys that stretch a child’s imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that helps kids build creativity, toys that fascinate and delight babies, and even toys that will help preteens unplug from electronic games and rediscover the joy of play.“ASTRA’s top picks are different. Instead of being financed by the companies that make the toys, ASTRA's list is chosen by a community of people who care deeply about quality toys,” said Kathleen McHugh, President of ASTRA. “Winners are selected by neighborhood toy store owners around the country who watch kids play in their store all day long and talk with parents about which toys sustain their child’s attention and become beloved additions to their toy box.”“Snap Circuits Sound, along with the others on the Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and gives kids play that truly challenges their imagination, creativity, and other skills,” continued McHugh.Jim Cecchin, VP Sales of ELENCO says that what makes Snap Circuits Sound unique is 185 exciting projects along with 40 parts and a colorful picture manual. “This may not be the toy the TV commercials tell your kids to bug you about, but it will be one they play with over and over again. Rather than scripting everything for your kids, Snap Circuits Sound lets them make up the play themselves,” notes Jim Cecchin, VP of sales.Parents, grandparents, and others can find the 2013 Best Toys for Kids Award list along with an www.yourneighborhoodtoystore.org.  

About the American Specialty Toy Retailing Association (ASTRA) With more than 1000 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests.  For more information, visit  www.astratoy.org.

Because Community Matters, ASTRA members thank you for shopping locally.

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