Press Release

Snap Circuits MOTION 2014 "Best Toy for Kids"

FOR IMMEDIATE RELEASE

Contact: ELENCO ELECTRONICS, INC.
Phone: 847-541-3800
Jeff Rediger, National Sales Manager
Email: jeff.rediger@elenco.com
Jane Stephens-Smith, National Sales Manager
Email: janess@elenco.com

SNAP CIRCUITS MOTION EARNS SPOT ON BEST TOYS LIST THAT HIGHLIGHTS QUALITY TOYS OF LASTING VALUE

AMERICAN SPECIALTY TOY RETAILING ASSOCIATION (ASTRA) MEMBERS NAME SNAP CIRCUITS MOTION TO THE 2014 “BEST TOYS FOR KIDS AWARD” LIST

Wheeling, Illinois (September 2, 2014)– SNAP CIRCUITS MOTION, manufactured by ELENCO ELECTRONICS, INC., has been honored with a 2014 Best Toys for Kids award by the American Specialty Toy Retailing Association (ASTRA), ELENCO announced today.  

The Best Toys for Kids Award list features toys that stretch a child’s imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that helps kids build creativity, toys that fascinate and delight babies, and even toys that will help preteens unplug from electronic games and rediscover the joy of play.

“ASTRA’s top picks are different. Instead of being financed by the companies that make the toys, ASTRA's list is chosen by a community of people who care deeply about quality toys,” said Kathleen McHugh, President of ASTRA. “Winners are selected by neighborhood toy store owners around the country who watch kids play in their store all day long and talk with parents about which toys sustain their child’s attention and become beloved additions to their toy box.”

“ELENCO, along with the others on the Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and gives kids play that truly challenges their imagination, creativity, and other skills,” continued McHugh.

James Cecchin, VP of Sales at ELENCO says that what makes SNAP CIRCUITS MOTION unique is how it encourages learning about electronics, educational and fun. The kit features everything needed to build over 165 amazing projects with more than 50 parts and pieces, including a full-color detailed instruction manual. “This may not be the toy the TV commercials tell your kids to bug youabout, but it will be one they play with over and over again. Rather than scripting everything for your kids, SNAP CIRCUITS MOTION lets them make up the play themselves,” notes Cecchin.Parents, grandparents, and others can find the 2014 Best Toys for Kids Award list on www.yourneighborhoodtoystore.org.

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About ELENCO ELECTRONICS, INC. For more than 40 years, Elenco® has offered innovative and educationally based toys focused on broadening scientific knowledge, discovery of the world at large and promoting creative thinking. Our motto is, “Learn by Doing”.

For more information contact:
Elenco® Electronics, Inc.
150 Carpenter Ave.
Wheeling, IL 60090
Phone: (800) 533-2441
Fax: (847) 520-0085
Web Site: http://www.elenco.com
Email: sales@elenco.com

About the American Specialty Toy Retailing Association (ASTRA)With more than 1600 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit www.astratoy.org. Because Community Matters, ASTRA members thank you for shopping locally.

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