2016 ASTRA Best Toys For Kids Winner
BEST TOYS LIST THAT HIGHLIGHTS
QUALITY TOYS OF LASTING VALUE
AMERICAN SPECIALTY TOY RETAILING ASSOCIATION (ASTRA) MEMBERS NAME SNAP CIRCUITS JR. TO THE 2016 “BEST TOYS FOR KIDS AWARD” LIST
Wheeling, IL (July 13, 2016)– SNAP CIRCUITS JR., has been honored with a 2016 Best Toys for Kids award by the American Specialty Toy Retailing Association (ASTRA), ELENCO ELECTRONICS announced today.
The Best Toys for Kids Award list features toys that stretch a child’s imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that help kids build creativity, toys that fascinate and delight babies and even toys that will help preteens unplug from electronic games and rediscover the joy of play.
“ASTRA’s top picks are different. Instead of being financed by the companies that make the toys, ASTRA's list is chosen by a community of people who care deeply about quality toys,” said Kimberly Mosley, President of ASTRA. “Winners are selected by neighborhood toy store owners around the country who watch kids play in their store all day long and talk with parents about which toys sustain their child’s attention and become beloved additions to their toy box.
SNAP CIRCUITS JR., along with the others on the Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and gives kids play that truly challenges their imagination, creativity, and other skills,” continued Mosley.
James Cecchin of Elenco says that what makes SNAP CIRCUITS JR unique is how it encourages learning about electronics and infinite STEM concepts with fun learning activities. “This may not be the toy the TV commercials tell your kids to bug you about, but it will be one they play with over and over again. Rather than scripting everything for your kids, SNAP CIRCUITS JR. allows them make up the play themselves,” notes Cecchin.
About ELENCO ELECTRONICS, INC.
For more than 40 years, Elenco® has offered innovative and educationally based toys focused on broadening scientific knowledge, discovery of the world at large and promoting creative thinking. Our motto is, “Learn by Doing”.
For more information contact:
Elenco® Electronics, Inc.
150 Carpenter Ave.
Wheeling, IL 60090
Phone: (800) 533-2441
Fax: (847) 520-0085
Web Site: http://www.elenco.com
About the American Specialty Toy Retailing Association (ASTRA)
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives in the specialty toy industry. ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have high play value and are designed with a focus on what the child can do, rather than what the toy can do. ASTRA members are leaders who, through their businesses, make a positive impact on the economy and culture of the communities they serve. For more information, visit www.astratoy.org.