Our mission is to provide quality, innovative toys and educational products
that are fun, affordable, engaging, and designed to instill a passion for learning and creating.
We’re committed to inspiring imagination, invention, and exploration.
We believe the best way to learn is by doing.
We didn’t start out in the toy business, but we’ve always been in education. In fact, our first products were convergence generators built by engineers for television repairmen, and our first customer was an education provider. While our focus today is to bring fun into learning about electronics, one thing hasn’t changed: We still love engineering. That’s why our toys will never follow the latest trend or fashion. We think engaging minds in the excitement of building a real electronic device or a real working machine —no matter how simple—will never go out of style. We still produce quality electronic instruments and test equipment, and we remain dedicated to creating affordable, safe and easy to use, educational toys that allow kids of all ages to use both sides of their brains and above all else, to Learn by doing®.