Elenco Electronics, Inc., makers of Snap Circuits, is proud to team up with Genius of Play for “Play All May”. This is the first-ever month-long celebration of play! The celebration will further The Genius of Play’s mission by educating families about the benefits of play, helping parents understand how a “prescription for play” supports children, and encouraging a healthy dose of play alongside other activities.
“The benefits of play are proven by decades of research and supported by leading child development experts,” said Steve Pasierb, president and CEO of The Toy Association, the group that spearheads The Genius of Play. “Despite that, today’s children are under more pressure and stress than ever, juggling full schedules with school and extracurricular activities, leaving no unstructured downtime for them to just be kids. This play deficit is a real issue, which is why The Genius of Play is dedicating an entire month to encouraging families to make time for play.”
According to a recent clinical report by the American Academy of Pediatrics (AAP), play is fundamentally important for developing 21st century skills, including social, emotional, language, and cognitive skills. The AAP recommends play for children to buffer toxic stress, build parental relationships, and improve executive functioning.
Throughout May, we will share fun and engaging play activities, notable research facts, and other impactful play-related information on our website and social media channels. Check out Genius of Play on Instagram at @GeniusofPlay and Facebook at @GeniusofPlay during “Play All May” and enter the daily giveaways.
For more information about The Genius of Play and healthy play habits for kids, visit TheGeniusofPlay.org.